GEO is the practice of building content and entity signals so a brand is more likely to appear in AI-generated answers.

AEO focuses on answer engines and snippet-ready content that can be extracted directly from a page.

Why do AI models prefer structured pages?

Structured pages reduce ambiguity and make it easier for models to extract a short, reliable answer.

White GEO FAQ | GEO and AEO questions

What is GEO?

GEO is a set of content, structure and authority signals that improve a brand's visibility in AI-generated answers.

Do you really check my site in Perplexity?

Yes. Every AIVI audit polls five AI models in parallel — ChatGPT (OpenAI), Perplexity, Gemini (Google), DeepSeek and Yandex Alice — roughly 75 real answers per run. For each provider we measure brand mentions, domain citations and share of voice against competitors, and cross-model agreement is verified with Cohen's kappa and Krippendorff's alpha. It is the only way in Russia to know what Perplexity actually thinks about your website — not a guess from indirect signals.

What is AEO?

AEO is the practice of preparing pages for direct answers, snippets and voice-assistant results.

How is GEO different from SEO?

SEO aims at search ranking and traffic, while GEO adds knowledge-layer design, citation readiness and entity building.

What content formats work best?

Definitions, comparison tables, checklists, short answers, FAQs and well-labeled sections are easiest to extract.

How does White GEO measure progress?

We look at visibility, citations, content structure, schema quality, engagement and conversion signals together.

Where should I start?

Start with the knowledge hub, then connect services, FAQ, authors and external publications into one system.

FAQ for GEO, AEO and AI search